5 Reasons Why Your Business Needs A Podcast

Before we start, I want to quickly define what exactly a podcast is. Google’s dictionary defines a podcast as “a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically”. Video podcasts are also an option, but for the purposes of this article, I want to stick to audio-only as it is a lot easier to do.

Podcasting is easier than most other forms of content

You sit in front of a blank document, trying to figure out the exact right words to use for a blog post. You decide you have other things to get to and you postpone it, then the process repeats itself. Does this sound familiar? One of the best things about podcasting is that speaking is often way easier than writing. This is especially true if you have a guest or co-host recording with you. Studies have shown that writing and speaking are processed in different parts of the brain, and while speaking is natural; writing is not. In fact, it has taken me more than two weeks to sit and craft this very blog post – maybe I should have taken my own advice and just recorded a podcast instead.

Podcasts can easily be recycled into other forms of content

Once you have recorded an episode of your podcast, you can easily create a number of different pieces of content from it. For example, you could use a transcription service like Speechpad to get a full transcription of your episode and then use it as the basis for that blog post you’ve been putting off. You could also create short snippet videos for social media or make graphics with especially interesting quotes. 

Podcasting builds credibility with your audience

Much like any content marketing strategy, podcasting is an amazing tool to create a relationship with your audience and position yourself as an expert in your field. What sets podcasting apart, however, is the fact that your audience can hear your voice. Additionally, because podcasts are typically long-form media, you are able to delve deeper into topics than on – for example, blog posts. So you are then able to forge an even deeper bond with your audience.

Podcasting is a great networking tool

Networking can often be a scary and intimidating process, but it is also crucial to meet people in your field. One of my absolute favorite things about podcasting is that it is the perfect excuse to meet new people without having to go through awkward introductions. Sending someone an email requesting an interview is so much easier than trying to approach them out of the blue. The reason for this is that when you interview someone you can legitimately add value to their lives by allowing them to promote themselves on your platform (and stroking their ego). After the podcast, you now have an in and are able to contact them.

Podcasting is cheap

The home recording revolution has drastically lowered the price of audio equipment and this means that you can set up a perfectly serviceable recording rig. All you need is a relatively quiet room and an entry-level microphone and you’re off to the races. It’s simple to record podcasts from home using services like Zoom, which have recording functionality built-in.

If you are interested in starting your own podcast but don’t want to deal with the setup, we specialize in helping podcasters find their feet and spend more time creating content and less time on admin. Get in touch by emailing ethan@upgrademypodcast.com

5 Reasons Why Your Business Needs A Podcast

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